SEO Series: Off-Site Optimization
In the last two installments of our series we have concentrated on building the foundations for a strong SEO campaign. In the first article we discussed how to identify and refine your main keywords. In the second article we described how you could weave those keywords into the content of your website. If you haven’t already read those articles we recommend that you go and do that now, as the following article will only help you out if you have already done the groundwork previously described.
SEO Series: On-Page Search Engine Factors
On-Page factors are elements of a web page that you can control the content of, hence the term on-page. These factors act as pointers to any search engine crawlers that may be passing across your site, enabling them to more accurately classify the content of your page. By taking some time to make sure these elements are correctly optimised you can often benefit from some quick search engine.
Drive Carbon Neutral With Autoffsets
Autoffsets is the first stop on your journey to mitigating your impact on the world. Founded in 2011 by its sister company Clear Horizon Carbon, Autoffsets has been supply car manufacturers, taxi firms, dealerships and individuals with carbon consultancy services and carbon offsetting packages.
Evosite were approached by the start-up at the beginning of 2012 to create not only a brand identity for their new business, but to also develop a set of complex websites that would enable the company to reach the mass market.
The new websites are very visual and fit perfectly with the message and ethos of the brand as well as the products and services they sell. As part of the front facing websites Evosite was also commissioned to develop a car dealership portal for Autoffsets that has a wealth of management tools which will allow thier partners to offset the CO2 for their customers.
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